How To Build Your Google Rankings

Rebuild Your Google Rankings

Over recent years Google has introduced several quality measuring algorithms that have (at different times) hit millions of websites organic rankings, causing chaos and lost traffic & profits.

Before you can hope to get the the top of Google you need to understand what each of these algorithms does, why it does it and what you must do to avoid any google penalties.

The first thing that you need to establish in order to mend your rankings is whether or not your site has been hit by Penguin or Panda. Penguin is the cause if you can see a drop in search traffic on the 24th April 2012.

Penguin also penalizes the keywords with the most over-optimised back-link anchor text. To see the most used phrases in your back-links, utilize the free SEO tool at

Linking Profile

The Penguin ranking algorithm requires text link density of less than 5%. The bulk of your back-links ought to be made up of Brand, URL or ‘junk’ link text rather than target keywords.

Ideally Brand names include your official company name or the name of the website. URL links need to be different variations of your website address.

Links that come from different C Class IP addresses will be more beneficial to your rankings than in the past. Look for sites with a closely related theme to yours because the links from them will be more powerful.

A good trust score for the sites that link to you is vital, as it indicates the standard of the sites linking to them. Link from pages that have links pointing to them are more powerful than unlinked to pages (often called orphan pages). Links on pages that themselves have quality back-links are the best links to get.

Link Networks

There is no such thing as a top quality automated link network, so you should avoid using them because sooner or later, Google will locate the networks, and you will be penalized for the links you have in the network.

Think of it this way…. where did you find the link network? In Google right?? So Google already know that it exists! What will happen is that sooner or later, Some tech boffin in Google HQ will get down his massive list of potential link networks that need manual evaluation & when he does he will hit the “Nuke everyone using this network” button on his keyboard.

You will not survive and the task of cleaning up a link profile is a much bigger and more expensive task than building quality links in the first place….. DON’T DO IT!!

If you use a search engine optimisation consultant or are considering using one, a good starting point is, who will build high quality backlinks for almost any category niche, without using link networks as a part of their linking strategy.

All you get is high quality, category specific backlinks that will work together to increase your trust & authority metrics & hence your rankings over time.

Google Panda Requirements

In order to keep Google Panda happy, your on-page keyword density must not exceed 2 or 3%. Including links that refer visitors to to authority sites (.gov, .edu) is a good practice and will boost the performance of your site in SERP’s.

Your Web Content

High quality, well-written and 100% unique content is the only content that you can publish on your site. You should check your content is unique at Google Panda loves to see contextual linking from suitable phrases and keywords within your content to other pages of your website, or to authority domain content pages.

If your site isn’t mobile friendly with a responsive design that adapts to any screen size, get it fixed at

Images and Graphics

Use pictures where you can to break up any large blocks of the content. An image genuinely does tell 1000 words, so use them to get your message across.

Videos are useful too and also are very effective to boost the time that your online visitors spend on your website. Using unique alt text behind each image is an opportunity to include a variation of a keyword rich description.

High quality content really should be spelt correctly and be grammatically correct. For this reason, always be sure to check your spellings before you publish it and re-read everything you write to minimize errors.

When you are writing new content aim to write at least 500 words for each page because this quantity of content has been shown to be advantageous for good rankings. SEO³ a SEO in Bedford company will conduct a full review of your content so it meets Google expectations and can rank in SERPs (search engine results positioning).

Make your content as engaging as possible. You will need your website visitors to find your content useful and to spend time absorbing it. If real people like your content you will rise in the search engine results.

Word association or semantic indexing (LSI) is the process that Google uses to associate keywords within your content together. This allows you to write more naturally without having to use exact match phrases

Best Use of Metatags

Each page of your website ought to have unique meta data. Duplications show that your site isn’t the best quality and if you have too many duplications you will be penalized. Each page of your site needs to have it’s own bespoke metadata.

This is a demonstration that you have put care into your site. Duplications will be penalized, especially if you have a lot of them. The quality of your meta description tag will directly affect your click through rate from Google and the other search engines. Write the most compelling description tags that you can.

Content Engagement

It is important that your site pages load quickly otherwise you will never rank very high in Google search. Your site bounce rate measures the amount of traffic that leaves your site immediately. The lower you can get this number the better, but the highest bounce rate for top rankings is 55%.

These are two very important metrics and you can find out more about helping your visitors to engage with your content in this step by step SEO training Course (click for access).

Visitor Page Views

Average page views is an additional metric used to determine the quality of your website content. The more pages each person looks at, the better your site is considered to be.

The average time visitors spend on your site is an important metric for your quality score. The longer people spend on your web site, the better your rankings will probably be.